Tuesday, April 6, 2010

Zac Posen for Target



ZAC-AROUND-THE-CLOCK: Bring your double-shot iced mocha latte and energy bar to Target’s 24-hour pop-up shop for Zac Posen’s Go International collection. The event, at 481 Eighth Avenue and 34th Street in Manhattan, will give consumers a jump on the collection, which is due to arrive in Target stores and target.com on April 25. The pop-up shop will offer Posen’s entire collection for Target and will be open from 11 p.m. on April 15 to 11 p.m. on April 16. The designs, all priced under $199, include a brocade party dress, gold halter dress, red leather motorcycle jacket, tuxedo jacket and pants, two-piece ruffled red dress and red swimsuit with plunging neckline. Since Posen has never been one to miss a good party, Target is creating “an environment that reflects the collection,” said a Target spokesman. “[It will be like] a party with live music and entertainment, DJs and a variety of different surprises.”

(WWD)

Nice pieces.......I personally like the denim dress, the yellow and black coat and red motorcycle jacket. It appears that this collection will do well in Target stores, due to it's "casual chic" pieces which should prove appealing to Target shoppers.

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