Monday, April 26, 2010
Matthew Williamson for Belvedere
IN THE PINK: Continuing its spirited marketing embrace of the fashion industry, Belvedere Vodka has enlisted Matthew Williamson to create a limited edition kaftan inspired by the launch of its new pink grapefruit flavor. The $1,540 garment, in a vibrant pink print, will go on sale at Matthew Williamson boutiques in New York and London on May 13. “My design for the Belvedere Pink Grapefruit collaboration was inspired by the vitality of sultry high-summer evenings,” said Williamson of the high-cut kaftan, which bears the label Matthew Williamson for Belvedere Pink Grapefruit.
Belvedere will open a 6,000-square-foot pop-up space in New York from May 12 to 16 at 414 West 14th Street, opposite the Matthew Williamson store, that will be home to a series of promotional events. DJ Leigh Lezark of The Misshapes, outfitted in a custom-made jumper in the Belvedere print, will host a launch party for the new vodka there, in addition to events with Out magazine, style consultant Bevy Smith and comedienne Chelsea Handler. The Matthew Williamson initiative follows up on Belvedere’s collaboration with shoe designer Jonathan Kelsey last year for the launch of its black raspberry flavor. This year, the Polish vodka has sponsored events for Alexander Wang, Alice + Olivia, Jeffrey Fashion Cares and a raft of New York Fashion Week parties.
Beautiful................dress, sure to be a popular choice among many!