Tuesday, March 30, 2010
SHANGHAI HIGH: Thanks to Christian Dior, Marion Cotillard keeps racking up those frequent-flier miles. The latest print campaign for the ongoing Lady Dior saga — which breaks this week in Air France Madame and rolls out to other fashion titles in the U.S., Europe and Asia later in the month — has her in Shanghai. Shot by Steven Klein, the image depicts the Oscar-winning actress in another mysterious entanglement with secret agents, this time on a balcony with the Chinese city’s futuristic skyscrapers in the distance — and with the Oriental Pearl Tower prominent, its spheres covered in quilting similar to the “cannage” pattern on the iconic Lady Dior handbag, the centerpiece of the advertising effort. Titled “Lady Blue,” the campaign is the third in a four-chapter series, and will be followed by a 12-minute film directed by David Lynch that was shot in Shanghai last December. The mini movie is to debut on Ladydior.com on May 15, the same day John Galliano is set to unveil Dior’s cruise collection in Shanghai. Teasers for the Lynch clip will start running online April 20. It turns out the Pearl building is key to the adventure, as the Eiffel Tower and Brooklyn Bridge were to the first two episodes. “In the David Lynch film, Marion is reciting a poem that he wrote, and was inspired by the Pearl Tower itself,” Galliano explained. “The words and building fuse in the picture he paints on-screen. Shanghai is such a vibrant and inspiring city.”
Beautiful......I look forward to viewing the mini movie.