Tuesday, March 23, 2010

Comme Des Garcons Launches a Museum for Fashion Trade in Tokyo

No one else could have pulled off a Trade Museum. Only Comme des Garçons has the guts to fill a shop floor with beautiful products that no one are allowed to buy, just gaze admiringly at. But what a brilliant idea though. How often are you ashamed of just walking around a shop, knowing that a shop assistant is staring you in the neck, upset to that you are 'just browsing'. Well, now you don't have a choice. You're not allowed to buy, just look. Museums are traditionally full of odd and old stuff that serves an educational purpose. Many times they're not that interesting. The notion of 'trade', at the same time, is just as old as the things on display in museums. "Trading Museum Comme des Garçons is a space where trade and museum come together". Dreamt up and designed by Rei Kawakubo, the museum "hopes to create a world where there is a reason and story behind all the goods we collect, show, display and or sell. It will be a place where shopping is not the only objective".

The Trading Museum can be found at:
Trading Museum
Gyre Building, 2F
5-10-1 Jingumae
Tokyo, Japan

Tel 03-3486-8590



Such fabulous displays.......the pieces appear as superb works of art.

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