Wednesday, May 25, 2011


A jewelry collection that combines creativity, magic and, most importantly, the recycling of precious items.

They are called Alieni but they are not fantastical creatures: they are charms, bracelets, necklaces and rings from the collection designed and assembled by Carla Bruschi and produced by IGI. It’s an original idea that came about from a desire to bring back to life materials (precious and not so precious) that have been abandoned or are no longer being used: buttons, dress details, rhinestones, pieces of belts, shoes or bags, hard stones, precious stones, gold or details that are interesting in terms of design, color or materials.

The pieces are painstakingly put together and each one is transformed into something with a new vital energy, into aliens that are gracious and friendly. "I discovered these workshops that once manufactured for the big brands and that are full of timeless treasures". This is how Carla Bruschi explains how the idea came about. She continues: "The Alieni collection started with this idea that there are life forms that exist and they are already among us giving off positive energy and serving as guiding spirits". Each piece is unique and one-of-a-kind, a piece of the past that immediately becomes part of the future. It becomes a concept that was created and made as a universal message of friendship and positivity toward worlds that are still unknown.


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