The short film “First Film” is Prada’s latest collaboration with avant-garde filmmaker Yang Fudong.
Featuring young men dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible.
The film was shot in Shanghai, according to Prada the film was inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”.
Starting next month, print ads with images from the video will also join the campaign.
(Luxuo)
I love, love, love this shoot!
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