Thursday, February 4, 2010

Prada First Spring by Yang Fudong

The short film “First Film” is Prada’s latest collaboration with avant-garde filmmaker Yang Fudong.

Featuring young men dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible.

The film was shot in Shanghai, according to Prada the film was inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”.

Starting next month, print ads with images from the video will also join the campaign.


I love, love, love this shoot!

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