Wednesday, February 24, 2010
Shanghai Tang Ad Campaign Spring 2010
Shanghai Tang is the first luxury brand from China with a mission to revitalize Chinese sartorial heritage by combining Shanghainese tailoring traditions with innovative modern shapes that are easily wearable in the urban landscape today.
The S/S 2010 campaign was shot by rising Spanish photographer Richard Ramos. And the tradition of Shanghai Tang discovering the next potential Chinese supermodel continues.
The campaign features Chinese supermodel Sun Fei Fei and rising male model Takashi Watanabe, while still showing the clothes off to perfection against a most romantic backdrop.
I have always been a huge fan of Shanghai Tang, as I used to receive a catalog from them from time to time. I haven't heard much of them lately, but I'm glad to know that they are still around. Beautiful shoot!