Wednesday, January 20, 2010

Versace to Launch Cell Phone

Italian fashion house Versace in May will introduce its first mobile phone, entering a blossoming new high-price category for luxury fashion brands.

Versace created the phone with ModeLabs, a French company that also makes phones for fashion house Christian Dior and watchmaker Tag Heuer.

True to Versace style, the bespoke phone will feature premium materials such as leather.

It will be premiered for select Versace clients at an invitation-only, private showing that will be held during the Parisian Haute Couture week in January.


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