The young designer from Brazili, but now Milanese, celebrates the opening of new space in Via Mascagni, a headquarters Paula Cademartori which comprises also the showroom.
"We are very excited to have my own space in the heart of Milan, a city which I feel very close," says Paula, who anticipates some news for next season. “My fifth collection - S / S 2013 – will feature a mix between refined materials and colors, expressing on the one hand the never ending passion for monochrome intensity, on the other hand there will be the color-block tension, both trademarks of the brand". The collection will be enhanced by the signature metal buckle, which has engraved the initials PC as a necessary footnote on the page, which continues to tell a story of Italian craftsmanship, timeless design and elegance. The icons that are distinct from the beginning the style of Paula Cademartori are exquisitely reinterpreted through fine materials and refined details. From the more wide model as Elizabeth, Faye and Silvye, to the small ones, until the silhouette day & night: each form is built with a clear sense of proportion and function.
The new collection S / S 2013 will be showcased during the Milan Fashion Week at the Grand Hotel et de Milan and also at Premiere Classe in Paris. The brand is expanding and is now being distributed in markets such as Russia, China and the United States. From September, among other news in retail, a selection of exclusive Jungle Flower bags will be on sale at 10 Corso Como store in Milan. The line is distinguished by the image of the petals and leaves embroidered and declined "on demand" on each model through a sophisticated lizard and suede patches. Precious bags under the sign of Made in Italy craftsmanship.