Banana Republic "Keeps it Real"

For their latest campaign, Banana Republic did things a little different. Instead of calling up top modeling agencies for a crew of fresh faces, they cast real folks without a comp card and had them work with stylists, utilizing items from their own wardrobe to keep things a little more, well, real. "Being photographed has to be the most awkward and strange feeling in the world," says GQ fashion editor Damien Nunes, who can be seen above. "I give it up to all of those who step in front of the lens for us at GQ."

Photographer: Peggy Sirota

(gq.com)

I love it....just knowing that it's all about "regular folks" adds an instant appeal.