|Still from Qui êtes-vous, Polly Maggoo? |
Photo: Everett Collection
“It’s a celebration of the independent thinkers of the world,” says Howard Collinge, creative director of the Sunshine Mind Collective advertising agency who, along with friends and creative directors Zahara Gallardo and Lucia Martinez, founded the site as a side project earlier this year. “After all,” Collinge continues, “independent thinking leads to independent style choices.”
For instance, the site suggests Burberry Prorsum’s transparent cape, Prada’s minimal baroque sunglasses, and Edie Parker’s glow-in-the-dark clutch for an autonomous look rooted in the namesake heroine from William Klein’s film Qui êtes-vous, Polly Maggoo? Similarly, all manner of spotted wonders—from a Marc Jacobs black-and-white polka-dot sweater to Equipment’s double-dot blouse—allude to the hallucinatory work of Japanese pop artist Yayoi Kusama, while falling in step with fall’s bespeckled trend. But the intention here is never to veer into over-the-top make-believe, much less disguise. Says Collinge: “Everything is grounded in a modern-day context. We tend to choose pieces that are stylish and unusual, but also completely accessible.”
A new and improved version of theuniquecreatures.com launches on November 19.
I checked out this blog/site, and was instantly inspired by the varied content, and depiction of some famous personalities. Their 'mantra,' "a celebration of the independent thinkers of the world," certainly strikes a chord, as it's the unique and diverse which "shakes us loose" from the usual fare.