Wednesday, January 26, 2011
H&M to Launch Plus-size Line Exclusively Online in Europe
Some good (and simultaneously disappointing) news this morning—H&M has announced that it will launch a plus-size collection. Wow, right? Well, hold on because we're going to rein in that enthusiasm in a second.
Catwalk Queen reports that the adorable plus-size collection is a one-shot, one-collection-only deal and will only be available at H&M Online. Too bad H&M Online only exists in Austria, Denmark, Finland, Germany, the Netherlands, Norway, Sweden, and the United Kingdom.
The High Street retailer has announced it will launch H&M Inclusive, a one-off plus size collection featuring an array of colourful and feminine pieces for sizes 32-54 (that appears to be Swedish sizes, so I'm guessing sizes 6/8-24). It will be available only through H&M Online and is due to hit the web from early March. So what can you expect? There are 20 pieces in total which include "figure-flattering party dresses in 50's styles with large polka dots and rose patterns, as well as skirts, tops, cardigans and lingerie following the same theme."