Monday, January 31, 2011

H&M Goes Green for Spring

H&M Sustainable Style Spring 2011 Campaign

H&M kicks off their Spring 2011 collection with a collection made from green materials featuring Sessilee Lopez and Baptiste Giabiconi for the ad campaign in Sustainable Style. According to the press release, the collection is made from organic cotton, recycled polyester, Tencel® or recycled wool and the garment will have a green label including all details of the materials used. For women, the focus is on feminine dresses, while for men, it’s a colourful preppy style. Dance is a popular theme for girls, while key pieces for boys include Henley tops and checked shirts. I’ve seen the collection in stores already and it looks pretty good.


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