Wednesday, February 15, 2012
A new lingerie line for plus-size women has been launched in the middle of the New York fashion Week: let’s welcome Bare Plus. "The new American woman” says Jay Dunn, chief marketing officer for the lingerie line, “wears a size 14. More than 60% of American women wear a size 14 or higher”. Media fail to portray such change in the woman body and often shops don’t stock the full range of sizes. And it’s exactly such system that the philosophy at the core of the new lingerie line fights against.
The collection, showcased out of the limelight of the major designer shows participating in the North American Fashion Week, will soon become part of a Curvy Fashion Show during the next NY Fashion Week in September 2012. A great array of lingerie for sexy and glamorous women with must-have pieces featuring animalier prints, lace and satin.