Tamara Mellon's New Line

Upon hearing that Tamara Mellon was to debut her namesake line, I knew that there would be fabulous accessories in the offerings. I must say, she does not disappoint, as we're given a peek at some of her pieces.

 

(vogue.com)

Tamara Mellon Back in The Shoe Business?

The co-founder and former CCO of Jimmy Choo, Tamara Mellon, has revealed she's designing shoes once again. (Daily Telegraph U.K.)

Tamara Mellon with Francesco, "an amazing last shoe maker". Photo: @TamaraMellon

All has been quiet on the Tamara Mellon front of late. Having reached the end of her non-compete agreement with Jimmy Choo at the end of February, we had expected a big announcement about her next project by now. But so far, there's been nothing, aside from some further information about her upcoming book, In My Shoes , which will hit shelves on October 1.

 However, this morning Mellon has given us her biggest hint yet about her next venture, which is rumoured to be a 'lifestyle brand'. Tweeting a picture of herself embracing Francesco, who she calls "the most amazing last shoe maker", the 45-year-old wrote: "Back in the factories!" Shortly after, she tweeted another picture of herself having her foot measured. So it seems the co-founder of Jimmy Choo is designing footwear once again.

Back in February, rumours circulated that Mellon had secured a number of high-profile backers for her new business, which is expected to be eponymous. Designers Tory Burch and Tommy Hilfiger are said to have come on board, contributing to the £16 million that she has reportedly raised. The same reports suggested that she plans to open stores in London, Los Angeles, New York. Brazil, Hong Kong, Qatar and Singapore. (Daily Telegraph U.K.)

It's certainly interesting to know what goes on "behind the scenes."

Jimmy Choo to Collaborate with HM

1. Shoes from Jimmy choo for H&M Collection 2. H&M's Creative Advisor Margareta van de Bosch with Tamara Mellon.

The Swedish chain, H&M, is continuing its incredible run of ‘designer fashion marriages’ by signing a deal with the red carpet, shoe and handbag brand, Jimmy Choo.
This latest venture comes hot on the heels of H&M’s cheap-chic, sell-out collections by Rei Kawakubo of Comme des Garçons, and Britain’s ‘Boho King’, Matthew Williamson.
From November 14, high street shoppers will be able to get their hands on bargain-priced version of the spike heels and ankle boots worn by Hollywood stars such as Cate Blanchett, Halle Berry and Hilary Swank, for between €40 and €200. The Jimmy Choo bags for H&M will be in the same price bracket.
The accessories range will be complemented by a one-off capsule collection of Jimmy Choo womenswear, as well as a men’s range of shoes, bags and accessories.
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too“ said Tamara Mellon, the founder and president of Jimmy Choo, who launched the deluxe celebrity brand in 1996.
“We adore Jimmy Choo’s shoes and bags,” said Margareta van den Bosch, the creative advisor for H&M and the ‘brains’ behind the chain’s impressive roll-call of designer tie-ups, which includes Stella McCartney, Viktor & Rolf, Karl Lagerfeld and Roberto Cavalli, in addition to Comme and Williamson.
Ms van den Bosch said the Jimmy Choo bags were: “glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection.”
The Jimmy Choo collection will be launched in 200 H&M stores worldwide on November 14th and will be available in the UK at the Oxford Circus, London W1 flagship and branches in major cities. (Telegraph U.K.) I love the shoes....can't wait to see the rest of the collection.