Tuesday, January 20, 2015

Fledgling Brands on The Rise

The Daily Telegraph U.K. profiles up and coming accessories brands. While they used the term fledgling, Paul Andrew for one, is a name that we see quite often. Read more about the brands on the rise.

Camilla Elphick has an impressive pedigree; Nicholas Kirkwood and Charlotte Olympia both nestle on her CV, and she's studied at both Parsons and London's Cordwainers.

Her tenures at the aforementioned brands are evident in the sense of fun that permeates through her designs, from Pez dispenser heels to sparkly 'Disco' flats, Elphick cleverly zips from comic to classic with supreme ease. Her debut collection, titled 'You got the luck', is all about the things that bring us good fortune - from elegant courts adorned with four-leaf clovers or black cats, to heels that carry a Royal Flush. But as well as shoes that shout fun Elphick's also got simple and sophisticated covered; her daintly 'Gold Dust' peep-toes with a delicate strap are fast becoming a fashion pack favourite.

All shoes are handmade in Italy and feature Elphick's signature, super-flattering curve detailing just below the ankle.
Prices start at £340.

Stockists: Avenue32.com Follow Camilla Elphick on Instagram at @camillaelphick

Beyoncé, Cara Delevingne and Anna Dello Russo have all worn Aussie Lucy Folk's food-inspired trinkets. Why food? Well, Folk grew up in her Dad's Melbourne cafe so it only seemed natural that she draw inspiration from her surroundings.

Gilded watermelon pips and peppercorns adorn dainty rings, while silver parsley leaves form earrings. There's also colourful woven freindship bracelets (of course inspired by food - lollipop, ice cream, taco...), boxy beaded clutches and sunglasses too, all with just the right amount of Folk charm.

Prices from £55.

Stockists: Avenue32.com Follow Lucy Folk on Instagram at @lucy_folk

The brainchild of Cordwainers-trained creative director Mary Alice Malone, Malone Souliers was founded in 2013 and is based in London.

"The high heel is a magician. A beautiful heel will sculpt the foot and create a transformative reaction through the entire body," says Malone, who runs the company alongside managing director Roy Luwolt. "They will affect posture and the way you walk - but also the way you talk, the way you carry your head, your entire bearing."

Lace-up styles Montana, Haji and Savannah have seen particular popularity thanks to the current trend of all things laced, but you'll also find beautoful court shoes, T-bars and mules, which feature a 'spring-o-later' in the sole to remove the slapping sound that often afflicts the style, proof further that every tiny detail is covered to create perfection.

Prices start at £399.

Stockists: MatchesFashion.com Follow Malone Souliers on Instagram at @malonesouliers

Not strictly a fledgling, Senso was actually founded in 1980 by husband and wife duo Scarlett and Kim Meller. It quickly became, and remains to this day, one of Australia's most-loved contemporary footwear brands. In 2012, the couple's three daughters, Alicia, Imogen and Skye, came on board and brought the brand to a whole new audience, creating a fashion
following that's seen them dominate blogs and Instagram over the last 12 months.

Their USP? On-trend, high-quality shoes that don't come with an eye-watering price tag to match; £115 to £239.

Stockists: for full stockist information see here Follow Senso on Instagram at @senso
Lipari-born, London-based former PR Melissa Del Bono has been quietly designing beautiful bags since 2005, and has accrued a steadily-growing following in the process. Less about trends and more about timeless classics, each bag is made from Italian leather and is designed with both fashion and finctionality in mind.

The signature Thela tote can be carried in no less than five ingenius ways thanks to its variety of straps and handles, while the Tallulah and Prep Spex offer cross-body perfection.

Prices start at £250.

Stockists: melimelo.com Follow Meli Melo on Instagram at @melimelobags

Originally a men's-only brand, the epically-named WANT Les Essentiels de la Vie took the plunge into women's accessories following a sell-out collaboration with J.Crew last year. It has made its name witth perfectly crafted travel essentials that aim to make your journey stylish - from sleek weekend bags to carry-all totes and clean iPad cases that, all of which are totally timeless in design yet perfectly functional. Currently only available at Barneys New York, we're hoping it will get a UK-based stockist soon, though the equally as desirable men's collection can be found on MrPorter.com.

Stockists: Barneys.com, MrPorter.com Follow WANT Les Essentiels de la Vie on Instagram @wantessentiels
Founded by Shevanne Helmer and her daughters Danielle and Michelle, Helmer is a London-based brand that draws inspiration from their love of travel. With a cultural heritage spanning Norway, Jamaica, America and France, their influences are varied but it is brilliant craftsmanship that provides the cornerstone of the brand.

From man-friendly weekend bags to carry-all totes and a chic take on the bum bag - the 'Dany Hipster' - all of their bags are made in Bali by local, family-run artisans. What's more, with every purchase, Helmer donates to The Safe Childhoods Foundation.

Prices start at £244.

Stockists: hel-mer.com Follow Helmer on Instagram at @helmerbags
British-born, US-based designer Paul Andrew only launched his eponymous brand last year but already he's making waves in the fashion world. With 15 years of experience with fashion houses such as Calvin Klein, Alexander McQueen and Donna Karan under his belt, he's successfully created a label that combines classical elegance with a nod to current trends.

His collections also offer a pleasing array of heel heights - from flats, to kitten heels and sophisticated 3.5 inchers - and a rainbow of colours. Our favourites are his classic 'Kimura' point suede courts, £445, and kitten-heeled sling backs, also £445.

Stockists: Net-a-porter.com, Avenue32.com, MatchesFashion.com, Harrods, Harvey Nichols Follow Paul Andrew on Instagram at @pandrewdesign

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