Wednesday, July 4, 2012

One Tuscan Day for Fendi

This is the title of the advertising campaign shot by Lagerfeld in the heart of Chiantishire.

One day in the heart of Tuscany: this is the key idea of Fendi's advertising campaign for FW 2012/13. The adv was shot by eclectic creative director of womenswear Karl Lagerfeld, who has portrayed the beautiful Joan Smalls in Panzano, Chiantishire.

On the foreground are garments and accessories, but Tuscany's typical nature, with olive trees and cypresses, does not simply stay in the background. It is also a vital part of the campaign itself, sophisticated and chic.

The styling of this campaign, that will hit magazines in August, was curated by Charlotte Stockdale whilst hair and make-up were done by Sam McKnight and Peter Philips.


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