Tuesday, August 4, 2009

Designer Nanette Lepore Launches New Line for Spring 2010


NEW YORK — Designer Nanette Lepore is embarking on a new path with her footwear collection. After producing shoes in-house for the past two years, the New York-based designer has forged a deal with Peter Marcus Group to produce footwear, starting with the spring ’10 collection, that will debut at FFANY this week.
The line, currently stocked at Neiman Marcus, Saks Fifth Avenue and Nordstrom, as well as at the brand’s 10 boutiques, sells for $195 to $350 at retail. The new styles, made in Italy and Brazil, will be priced similarlyThe 25 styles in the spring line incorporate beading borrowed from the apparel collection, floral prints, braided metallic leathers, printed wedges and simple architectural shapes that Lepore described as “very forward looking.” The designer also has opted to continue successful footwear styles from spring ’09.
“The aesthetic centers around the sensibility that I’ve been working with in apparel,” Lepore said. “I love a quirky shoe, a fun shoe, a sexy shoe. But it always goes back to offering adorable shoes at the correct price.”
As the brand puts more emphasis on footwear, it also is revamping the design of its retail stores to feature two to three times more selling space for shoes. In addition, a London distributor will begin selling the line in Europe following this month’s launch. (WWD)

No comments:

Post a Comment