Gucci collectors will soon have a new way to value and sell their objects. The NY Times reports that Christie's will be teaming up with Gucci on a new project to help Gucci fight online counterfeiting. A Gucci museum will open in Florence in 2011 and a website dedicated to evaluating Gucci goods will launch by the end of the year. The "Gucci Collector" site from Christie's, will include a section where people can upload vintage items and get an appraisal. Christie's and Gucci are both part of the luxury megagroup PPR. In addition to providing a service for collectors both the museum and the online website will help preserve the history of the brand. It may also help collectors research potential acquisitions and avoid getting taken in by counterfeits.
(Luxist)
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