Dana Lorenz: Fenton/Fallon

I first met jewelry designer and all-around fascinating personality Dana Lorenz through Ikram Goldman during the Fall/Winter collections this past March in Paris. Prior to launching the luxury accessory and jewelry collection personality FENTON in 2005, Dana worked for the likes of Donna Karen and Gucci. While taking a break from her posts, she proceeded to spontaneously create jewelry -- eventually joining forces with Cloak to design signature pieces for his show (down the line, Proenza Schouler would also join the impressive ranks of Dana's collaborators). While underway with FENTON for two booming years, Dana founded FALLON in 2007: a younger, bolder, more price-conscious collection established by popular demand from her retailers -- Barneys, Harvey Nichols, Ikram, Lane Crawford, Linda Dresner, among others.
On September 1st, Dana will open a New York FENTON/FALLON flagship located at the end of Freeman Alley (guarded by flamingo-shaped shrubbery near Chrystie Street). Deeply rooted in Dana's design aesthetic, the boutique's "more is more" motif is based on her mythical vision of an '80s-era teenager who inherited a prim Park Avenue townhouse that she soon thrashed and rejiggered into her own punk debutante paradise. Crowned by a Patrick Nagel lithograph, the pink-paneled boutique's interior highlights include a kooky lip-shaped chaise and a zebra ottoman -- but it's Dana's eccentric FENTON and FALLON bijoux that really steal the spotlight.

(Paper magazine)