New In

When the new Eva Mendes collection arrived, a picture of the coat in this color, and the maroon were online, but only the latter was available for purchase. I went into my local store looking for it, and they didn't have it, then it finally appeared online a couple a weeks ago. I received it last week and it's beautiful! Soft, supple, and perfect for fall!

Eva Mendes Collection Ultra-suede Trench Coat; nyandcompany.com

Eva Mendes Collection: Fall 2015

Eva Mendes is back with another collection of pretty, colorful, and sexy pieces for fall. Full skirts, pencil skirts, sweater dresses, and more, will take you from work, to a night out on the town. Fabulous accessories are also in the mix, with new shoes and bags in the offerings. I've got my eye on the Countess maxi dress and skirt (I only need one or the other, so I'll have to choose), the ultra-suede trench, and circular cross-body bag (that orange is such a pretty color!).

I need to make a decision, because Eva will be on The Wendy Williams Show tomorrow, talking about her foray into designing, among other things. Once that airs, I'm sure that many items will sell out pretty quickly. I'm sure that you'll find much that you love as well!

Sabrina Dress, $39

Maria Striped Jacquard Dress, $79.95

Pia Shirt Dress -  Floral, $79.95

Clare Full Skirt, $69.95

Fay Dress, $79.95

Ultra-Suede Trench Coat, $169.95

Parker Flare Dress, $79.95

Kayla Blouse - Polka Dot, $49.95

Gemma Tie-Front Dress, $79.95

Pia Shirt Dress - Polka Dot, $79.95

Ali Sweater Dress, $74.95

Countess Maxi Dress, $99.95

Marisol Halter Dress, $84.95

Siena Lace Dress, $79.95

Addison Dress, $79.95

Anya Flare Sweater Dress, $69.95

Farrah Bow Blouse - Print, $49.95

Mila Cold-Shoulder Bodysuit, $49.95

Gallery Skirt, $69.95

Frankie Belted Pencil Skirt, $64.95

Countess Maxi Skirt, $69.95

Frankie Wrap Skirt, $69.95

Thames Tall
Boot, $89.95

St. Germain
Ankle-Strap
Pump
$64.95

Carlyle Ankle-Strap
Platform Pump
$74.95

Carlyle Ankle-
Strap
Platform
Pump
$74.95

Roma Pumps
$59.95

Circular Cross-body
Bag, $59.95

nyandcompany.com

Ear Cuffs

I like the idea of an ear cuff,  but I didn't want a single, nor did I want something fussy. While perusing nyandcompany.com, I happened upon the perfect pair, and can hardly wait until they arrive! They're from the Eva Mendes Collection. I was sold on the unique design, as well as the varied colors. I see endless styling possibilities!

There are additional styles on their site which I've inlcuded. The abstract flower also caught my eye, they're perfect for the upcoming holiday season and beyond.

Eva Mendes Collection - Beaded Ear Cuff, $29.95 (buy 1 get one 50% off)

Abstract Flower Post, $14.95, (buy 1 get one 50% off)

Faux Pearl Cuff Earrings, $12.95 (buy 1 get one 50% off)

Faux Pearl Cuff Earrings, $14.95 (buy 1 get one 50% off)

Eva Mendes Joins Forces With New York & Company

I'm a huge fan of Eva Mendes......she's is one of my red carpet favorites. I look forward to her upcoming collections!

The actress, known for her body-conscious red carpet style, has signed a multiyear agreement with New York & Co. that includes launching a subbrand bearing her name and becoming the retailer’s ambassador, including featuring in advertising campaigns, making appearances for the brand and interfacing with consumers.

New York & Co., which specializes in wear-to-work clothes, weekend attire and flattering pant fits, is delving into the lucrative day-to-dinner, cocktail and evening categories. “This could be significant for us,” said Greg Scott, chief executive officer of New York & Co.

“We like to think big. We’ll see how the collection can grow.” Bridesmaid dresses are just one of the opportunities, Scott said. Eva by Eva Mendes will consist of a large dress component and accessories. “We don’t address day-to-evening and real cocktail looks today,” Scott said. “There will be pants and jeans because that’s what our brand is known for. Eva is excited to pursue that also.”

Mendes will be involved in the design process. She will approve all styles before they go into production and “wouldn’t have it any other way,” she said in a telephone interview. “We want her influence in the collection,” Scott said. “She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic.

When we look at her, she really is confident.” On the red carpet, Mendes has worn designers such as Christian Dior Couture, Lanvin, Francisco Costa for Calvin Klein Collection, Roland Mouret, Gucci, Prada and Peter Som, among others. She also has appeared in ads for Calvin Klein underwear and fragrances and Pantene, and she designs dinnerwear. “I love anything that winks to yesteryear,” said Mendes. “You have to find what works for you. Quite a few times I’ve worn turbanlike accessories. In this day and age where everybody has a stylist, I appreciate the kind of woman who steps out of the box. I love feeling like an individual. I want to share all these little tips with women. “I have a ton of ideas, but it’s a bit early to discuss them,” she added. “[The project] is taking up all my time, but in the best way possible.

Everything I see is a possible design. My mind is consumed by it. I’m fortunate enough to travel to so many exotic places. I could find inspiration in a gate in Istanbul for a plate or a blouse.” Mendes has already participated in a few creative meetings. “The other day, I went to the office with half my closet,” she said. “Part of the fun is coming up with the designs and looking through my closet. There are a lot of prints and lots of color. Black can be very chic and very New York,” but Mendes realized that her wardrobe is comprised mostly of color and prints.

One of the factors in launching the subbrand was the realization that New York & Co.’s customers are shopping for dressier looks elsewhere. “There’s a huge business in day to dinner,” Scott said. “We have none of that business in our store. Our competition has a big business. “We have some big aspirations for this brand,” Scott said. “If we look at the white space, it could be significant for us. We hope [Eva] attracts new customers. This is our first big collaboration. It’s a real turning point for us. It’s going to galvanize our company.”

New York & Co. had net sales of $956.5 million in fiscal 2011. Eva by Eva Mendes will be delivered four times a year and merchandised in shops-in-shop in New York & Co. stores. The subbrand will be priced about 10 to 15 percent higher for special fabrics. “I grew up in a very lower middle class household,’ Mendes said. “For me it’s about getting that bargain. I’m not necessarily wearing designer clothes when I’m not on the red carpet.” “When we asked our customers to name the celebrity they aspired to be, [Eva’s] name came up again and again,” Scott said. “Based on that, we went out and pursued her. It was a very long courtship.” Mendes said it took 18 months to consummate the relationship.

“I love when things take time to develop,” she said. “It wasn’t some kind of rash decision.” “Our customer is not really sexy,” said Scott. “She’s confident. We don’t use the word ‘sexy.’ Eva uses the word ‘sexy’ in a confident way. Now we can use the word ‘sexy’. We believe in empowering women. “Eva will be doing personal appearances and engaging with our customers,” Scott said. “She’d love to go on the blog to talk to the customer about how to put it together and how to wear it.” New York & Co. will leverage “everything that’s going on in her life,” said Scott, alluding to beau Ryan Gosling and Mendes’ humanitarian work. “She’s really down to earth and speaks to our customer.” (WWD)

Eva Mendes Undresses for Calvin Klein

MORE EVA: Calvin Klein Jeans was singled out by the media on Tuesday for its provocative billboard at the corner of Houston and Lafayette streets in Manhattan, which show a seminude threesome. It’s the kind of media attention the brand thrives on, but soon it will be out with the old ads and in with the new — and for fall, the campaign includes actress Eva Mendes and Jamie Dornan. Steven Klein shot the duo in, true to form, racy new black-and-white images for Jeans and Calvin Klein Underwear. In addition to billboards, there will be Jeans ad inserts in the August issues of Lucky, Elle and GQ, and the September issue of Vanity Fair, as well as cover gatefolds in W, Nylon, Details and Interview. For women and men’s underwear, four-page ad units will run in In Style and GQ. Mendes has developed close ties to the company, adding the new Underwear and Jeans campaigns to her work in Calvin Klein Secret Obsession and the current Underwear campaign. Dornan has worked with the brand for years, previously alongside Natalia Vodianova in fall 2004 and Kate Moss in fall 2006. He’s also in the new Calvin Klein white label ads, with model Edita.Meanwhile, more campaigns are set to roll out soon, including Calvin Klein Collection with model Jac, shot by David Sims on Long Island, New York. It’s the model’s first appearance in a Calvin Klein ad campaign and she also appeared exclusively in the last runway show. Fabien Baron, who is returning to Interview as the sole editorial director, was the creative director behind Collection, Jeans, Underwear and ck Calvin Klein, which has Jourdan Dunn in ads, shot by Craig McDean in New York. For fall, Calvin Klein will run a total of 1,080 ad pages, globally. — (WWD)

"Star Snaps"

1. Taraji P. Henson is regal at the Kaleidoscope of Dreams for St. Jude Children's Research
Hospital in New York.

2. Designer Erin Fetherson attends Cartier's 100 years celebration.

3. Usher smiles bright with his young fans, who are a part of the Boy's and Girl's Club like he
was. His theme BE ICONIC, ties to his profile as an award-winning multi platinum musical
icon and role model.

4. Socialite Cornelia Guest attends Cartier's 100 years celebration.

5. Style icon Iris Apfel and her husband Carl attend Cartier's 100 years celebration.

6. Chanel Iman is chic is black and white at the Kaleidoscope of Dreams for St. Jude
Children's Research Hospital in New York.

7. Rachel Weisz at the Cartier 100 years celebration.

8. Mariah Carey tears up while watching a special video hubby Nick Cannon made for her
of their year together as newlyweds.

9. Selita Ebanks, center left hosts the Bourgeoisie Shoetique spring affair in Harlem, New
York with Jessica White left, boutique owner Rashidah Ali and "Harlem Heights" star
Bridget.

10. Kate Hudson and Demi Moore at the Cartier 100 years celebration.

11. Halle Berry at the screening of the "X-men Origins": Wolverine.

12. Garcelle Beauvais-Nilon works the red carpet at the Los Angeles screening of "X-men
Origins: Wolverine.

13. Anne Hathaway at the Cartier 100 years celebration.

14. Tracee Ellis Ross at the Aviva Impact Awards in Beverly Hills.

15. Vanessa Williams makes an entrance at the Points Honors Gala in New York City.

16. Susan Fales-Hill at the Cartier 100 years celebration.

17. Ashley Olsen at the Cartier 100 years celebration.

18. Eva Mendes, Jessica Biel and Justin Timberlake attend the Cartier 100 years celebration.

19. Coco Rocha at the Cartier 100 years celebration.

20. Kelly Klein ad Rachel Zoe at the Cartier 100 years celebration.

21. Dylan Lauren at the Cartier 100 years celebration.

22. Martha Stewart and Elton John at the Cartier 100 years celebration.