Lady Gaga, Paloma Faith, Beth Ditto and Dita Von Teese are some of the celebs who love Minna Parikka shoes. Just one look is enough to get why: they are eccentric, have a retro vibe, their style can be classic (or romantic), with a bold pin-up twist. Getting the mood of this shoe line is even easier if you know its creative soul: Minna Parikka, a super-blonde designer with a very personal style, who lives and works in Helsinki. In this city she opened her first store in 2008. Her philosophy? "My designs are like love letters between high-heel lovers", says the shoe designer. "You should allow yourself to have fun: a pair of shoes can take you to new adventures. It's true life is a serious matter, but you can't take your style way too seriously!". No sooner said than done. The F/W 2011/12 collection, which celebrates the 5th anniversary of the brand, presents new interpretations of best-selling styles. It's called Women Are Dangerous Animals and includes "winged" pumps, "dripping paint" ballerina flats, lace-up shoes with heart-shaped decorations, ironic vampire mouths, snake or cobweb details. In addition to shoes, gloves, pocket handkerchiefs and scarves are part of an ever-growing, likeable, funny and surprising collection: for example, take the shoe masks, dramatic and a bit sadomasochistic. The secret ingredient? 50% contemporary mood, 50% sensuality, with a touch of glam rock boldness.
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