For next Fall/Winter Ermanno Scervino playfully teams inborn elegance with desecrating modernity. The result of such only apparent oxymoron is visible in the house’s new ad campaign. Fronted by Alice Dellal and shot in New York by Francesco Carrozzini, it focuses on shots stealing life moments within an aristocratic setting reinterpreted with a contemporary feminine twist, the result of a intriguing blend of contrasts. Alice Dellal is simply not a professional model.
"I never pick top models for my campaigns - said Ermanno Scervino – but women starring in their own lives, ready to daringly upset traditional standards, and who embody the concept of a new, sophisticated elegance."
'Cover girl' - she has 15 under her belt - expresses an alternative conception of a fashion icon. Not only she has graced the cover of i-D alongside Kate Moss and Twiggy for the Most Iconic British Models issue, but she is also a business woman with remarkable trend-setter skills: she has discovered, financed and enlarged the jewelry collection by Dominic Jones, and also designed exclusive pieces for Beyonce, Rihanna, Daisy Lowe and Alexa Chung.
(Vogue.it)
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