JCP's Brand Debut

I'm sure that you've heard about J.C.Penney's big push to retain loyal shoppers, attract new customers, and maintain a solid place in the retail market. The larger stores have been remodeled to reflect a store-in-store concept, along with adding some new, and familiar brand names. Lulu Guinness, Joe Fresh, Duro Olowu (debuts March 1st), and new collections by Marchesa's Georgina Chapman and Nanette Lepore are in the mix. I'd say they're definitely headed in the right direction. The popularity of Joe Fresh alone should give that ole bottom line a boost!

Featured are some of my favorites pieces from "Pearl" by Georgina Chapman and Joe Fresh.


JOE FRESH

$16

$29

$29

$29

$29

$19

$49

$29

$49

$39

$49

$39

$29

$49

$59


"PEARL" by Georgina Chapman

$110

$110

$180

$70

$250

(Images: jcp.com)