To celebrate the new spring/summer 2010 collections, Freedom teamed up with the style-savvy sisters, and daughters of Annie Lennox, Tali, 16, and Lola, 18.
Here, the girls model some of the key jewellery looks for the coming season: Marrakesh, with rich jewel tones, burnished gold, fringing, filigree and mirror details; Taboo, inspired by a South Sea island paradise, with hand-painted beads and bangles with tropical flowers and exotic feather headpieces; Beach House Hideaway, which focuses on a bleached, pastel palette; and Fantasy Island, which is based on colour-plated metals, twisted and knotted neckwear in rainbow colours.
Tali Lennox wears feathered headdress, £50; feathered earrings, £12; necklaces in jersey fabric, £22; zebra-print ruffled chiffon, £22; curved wooden beads, £18; beaded rope, £20; floral beads; £16 animal-print wooden bangle, £16; chunky bead and bangle set, £12. Cotton top, £18
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Beach House Hideaway
Tali Lennox wears turquoise twist bead necklace with rings, £16; layered beaded charm necklace, £12 bangles from multipack, from £12
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Tali Lennox wears disc earrings, £16; a selection of beaded ropes, from £14; metal disc necklace with tassel, £30; bangle sets, from a selection from £14. Silk vest, £28
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Beach House Hideaway
Tali Lennox wears chunky, shell stretch bracelet, £16; cream/floral bangle set, £9; charm hoop earrings, £14; shell necklace, £12; charm pendant necklace, £16. Check shirt, £28; lace-top, £18, jeans £40
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Marrakesh
Tali Lennox wears double-string bead necklaces, £16 each
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Marrakesh
Tali Lennox wears earrings, £12; short profile jewelled necklace, £30; longer charm necklace, £12; giant multi-strand black coloured necklace, £60
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Beach House Hideaway
Lola Lennox wears two sets of thread-wrapped and beaded bangle sets, £14 each; feathered earrings, £8; pink fringed necklace, £20; turquoise/pink, wooden bead, multi-row necklace, £25. Embroidered tribal smock, £32
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Fantasy Island
Lola Lennox wears fringed earrings, £22; flower ring, £14; opaque stone collar, £35; fringed-drape necklace, £40. Rose-print vest, £18
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Fantasy Island
Tali Lennox wears feathered headdress, £30; rings, £12 each; bangles, £10 each; triple-coloured stretch bracelet, £12; feathered hoop earrings, £12; neon, twisted necklace, £12. Parrot-print vest, £18
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Picture: RICHARD BUSH
Pin-up
Tali Lennox wears jewelled tiara, £30; heart stud earrings, £6; check bow brooch (pack of two), £7; kitsch pin badges (pack of three), £8
All jewellery from the Freedom at Topshop spring/summer jewellery range; 01277 844 476; clothes, sizes 6-16, from Topshop; 0844 984 0264
Pictures by Richard Bush – Hair by Tomo Jidai – Make-up by Kirsten Piggot – Styling by Sarah Richardson
Picture: RICHARD BUSH
Just like the It bag, the must-have shoe and the hero jacket, the statement necklace has, within two or three seasons, become a fully paid-up member of the “most wanted” fashion club.
It could be an extraordinary, Alhambra-inspired breastplate by Erickson Beamon, with a price tag of more than £700, or one of those twisted ropes of beads and jewels on an Alber Elbaz for Lanvin signature cocktail-dinner dress
But then again, it could just as easily come from Freedom at Topshop. Freedom is the ubiquitous British high-street jewellery brand that has taken the cost out of costume jewellery. It regularly unloads a pirate’s treasure trove of necklaces, bangles, rings and earrings on to the counters of more than 300 Topshop stores around the country (there are 300 new lines a month, more than 2,000 per season). A “Love” pendant that went into stores in the chain before Christmas for £6 clocked up more than 20,000 sales.
“Designers such as Lanvin, Marc Jacobs, Anna Sui, Antonio Marras, Givenchy and Chanel, for example, were key for the boom in costume jewellery,” says Vivien Thomason, Freedom’s buying director. “They upped the ante two or three years ago when they began doing costume collections and 'hero’ pieces for several hundred pounds or more. And of course, we can do it for much less.”
Earrings are rarely more than £6 to £10; necklaces £18 to £20. But Freedom appeals as much to young celebrities as it does to the girl who counts her pennies. Beyoncé, Olivia Palermo, Agyness Deyn, Joss Stone and the hip TV presenters Alexa Chung, Cat Deeley and Holly Willoughby are fans, as is Katy Perry.
Freedom, based in Billericay, was established in 1994 and became a leading UK brand through its exclusive association with Topshop. It has a 15-strong design team staffed by fashion graduates from schools as diverse as Central Saint Martins, the Royal College of Art, Northampton University, Leeds University and the Colchester Institute. Their input is bolstered with reports from scouts in fashion hot spots all over the world.
“Our groundwork is global,” says Thomason. “Trends can be inspired by whatever or whoever is in the news or out in the streets. We watch people like Lady Gaga and Beyoncé. Movies are major. Sex and the City is always great for kicking off something everyone suddenly wants.
“Plus, we obviously take inspiration from the catwalk. Having said that, we are working two seasons ahead and then we tweak before it goes into store. We’ve just done autumn/winter 2010 and we’re already gathering ideas for 2011.” Any clues? “We’re starting to think neutral.”
To celebrate the new spring/summer 2010 collections, Freedom teamed up with the style-savvy sisters, and daughters of Annie Lennox, Tali, 16, and Lola, 18.
Here, the girls model some of the key jewellery looks for the coming season: Marrakesh, with rich jewel tones, burnished gold, fringing, filigree and mirror details; Taboo, inspired by a South Sea island paradise, with hand-painted beads and bangles with tropical flowers and exotic feather head-pieces; Beach House Hideaway, which focuses on a bleached, pastel palette; and Fantasy Island, which is based on colour-plated metals, twisted and knotted neckwear in rainbow colours.
(Daily Telegraph U.K.)
I love it! My favorites are the yellows and the multistrand bead necklace in picture six.
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