"Fashionable Print"

Talk about recycling! When it comes to The Daily Telegraph, you don’t just read it – you can (almost) wear it.

Helene Fassis, the head of visuals at Fenwick’s Brent Cross store in London NW4, devised a series of eight, stunning, monochrome ‘looks’ for mannequins at last night’s Daily Telegraph readers’ Christmas shopping event, using only copies of the familiar broadsheet. She cut and diced, scissored and sliced to create dresses, jackets, tops and skirts, all made from pages of The Daily Telegraph, and accessorised with fringed ‘newspaper’ boots and boaters, featuring a ‘masthead’ band.


The Brent Cross event, which attracted close to 5,000 readers and friends, was the seventh in the two-week series of exclusive Christmas shopping events organised in conjunction with the Fenwick group of stores. Simultaneously, last night (December 1st), the Tunbridge Wells store held its event, with more than 3,700 in attendance.

Tonight (December 2nd), the final evening for Christmas 2009 for Telegraph readers will be held at Fenwick, New Bond Street, London, W1.

This season, the 19th anniversary of the event, close to 40,000 readers are expected to have attended the nine separate evenings at the stores in Newcastle-upon-Tyne, York, Canterbury, Windsor, Bentalls of Kingston, Tunbridge Wells, Brent Cross and New Bond Street. (Daily Telegraph U.K.)

I love this!