"Industrial Strength"

"Keep calm and carry on" is the phrase written on the rear of the upcoming Britannic watch by Industrial North Design. The term is the famous slogan of the British Ministry of Information. Quintessential British machinists and designers have created two quintessential British watches with the Britannic and Vanguard-Precision. Each is limited to just 15 pieces, and will be hand-made in England. Some people know that England used to be what Switzerland is today for watch making. The country is still ripe with talent and mechanical know-how.

Seen here are pre-production prototypes, with final designs yet to be cemented. The cases and dials are in high-grade steel and precision-cut. Size is 46mm wide. While the movement's are Swiss automatics, the watches are purely British. As such, you'll find things like rare 10BA screws used in the watches to secure the case together. These are "British Association" screws that are no longer used and originated back when Britain was an empire.

The Vanguard-Precision watch has the phrase "come into the factories" engraved on its caseback. This along with the textile pattern dial is meant to remind one of the cloth mills in northern England. Dials are cut sterling silver, and the seconds hand is double-sided. The watches will each have hand-made calf leather straps that are a wide 26mm wide. Watches with great personality, and to me feel like what a English Panerai would be like. Keep an eye on Industrial North Design for the watches to be released soon.

(Luxist)

How cool! I love the "keep calm and carry on" phrase.