"Guy Stuff"

RETAIL THERAPY
Scott Morrison, who was previously with Earnest Sewn and Paper Denim & Cloth, has taken the helm at Japanese denim house Evisu. Morrison’s fi rst order of business was to tighten up distribution and revamp the overall look of the brand, once known for urban styles with loose fi ts and heavy logo details. The rebranding features narrower, more modern cuts with unique treatments true denim aficionados will appreciate. The new collection premieres exclusively at Barneys New York this month, and a line of bags will debut next year. Barneys New York, 9570 Wilshire Blvd., Beverly Hills, 310-276-4400; evisu.com

« Jeans by Evisu

RECREATIONAL USE
Recreational Use Rich Cofinco and Robert Nand are ahead of the curve when it comes to footwear. Their Orange County-based line, Creative Recreation, is worn by fashion-forward guys across the globe. And who can blame them when the shoes—described by Cofi nco and Nand as “the ultimate crossbreed”— masterfully combine the comfort of a sneaker with hip design? The duo gathers inspiration from travels to faraway destinations such as Europe, Japan and South America. Bringing together colors from one culture and design ideas from another, their experiences are evident in every collection. One of our favorite styles is the Cesario Lo ($90). Bloomingdale’s, Century City Shopping Center, 10250 Santa Monica Blvd., Los Angeles, 310-772-2100; cr8tiverecreation.com.

« Cesario Lo shoe by Creative Recreation

FUN IN THE SUN
East Coast prep gets a West Coast makeover as Lacoste Red! and Fred Segal Fun collaborate, bringing their sleek, mod silhouettes to sunny LA. For this exclusive collection, expect to see slimmer fi ts with modifi cations like smaller collars and narrower plackets on Lacoste’s signature piqué polos. Fred Segal Fun, 500 Broadway, Suite G, Santa Monica, 310-394-9814; lacoste.com

« Cardigan by Lacoste Red! for Fred Segal Fun

BON ANNIVERSAIRE
An anchor in preppy Americana style, Gant commemorates 60 years of Ivy League-inspired sportswear with a special anniversary line entitled The 60th Anniversary Collection: Six Shirts, Six Decades. The limited-edition collection consists of six shirt styles revamped from the brand’s vintage cuts, available exclusively on the West Coast at the Barneys fl agship in Beverly Hills. With fabrics ranging from Sea Island cotton to cashmere, you’re sure to fi nd a new favorite item for your next round of 18 at Bel-Air Country Club. Barneys New York, 9570 Wilshire Blvd., Beverly Hills, 310-276- 4400; gant.com

« Hugger shirt by Gant

(Los Angeles Confidential magazine)